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Grade BproductionSource date Oct 17, 2026· Last verified Oct 17, 2026

How is SoftBank using an AI agent for SMB customer inquiries?

SoftBank Corp. · Telecom & Energy Utilities

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SoftBank's corporate business uses a Sierra AI agent for small-business customer inquiries. Sierra reports the self-resolution rate rising from around 50% at launch to 70%, on about 100 inquiries per day.

Reported outcomes

self-resolution rate
from around 50% at launch to 70%
Source [1] · self-reported
volume
approximately 100 inquiries per day
Source [1] · self-reported

Outcomes are reported exactly as stated by the source; we have not independently audited them.

How it works

  1. AI agent answers SMB customer inquiries across SoftBank corporate services.
  2. Iteratively tuned to better understand intent.

Risks & compliance

  • Wrong or hallucinated answers to customers; needs guardrails and handoff
  • Vendor-published results; not independently audited
Build this yourself

Tools mentioned & how to build it

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Tools mentioned

  • Sierra (Sierra)
    Conversational AI agents for customer service, chat and voice.

Build a version yourself

  • n8n
    Open-source workflow automation with AI agent nodes; self-host or cloud.
  • HubSpot (Breeze agents)
    SMB-friendly CRM with Breeze AI agents for prospecting and support.
  • Relevance AI
    Build an 'AI workforce' of agents, e.g. BDR agents that research and book meetings.

All tools by category →

Sources

[1]Sierra· vendor customer story· Undated (accessed Oct 17, 2026)
“Currently, the AI agent handles approximately 100 inquiries per day, with 70% resulting in customers finding the information they need and resolving their inquiries on their own.”
SoftBank and Sierra

Grade rationale: Named organization with a quantified outcome from the vendor or the organization itself (self-reported). Automated check on Oct 17, 2026: 1/1 quotes and 2/2 outcome claims matched the source. Compiled by the Agent Casefile research desk (AI-assisted; see methodology). Spot an error? Request a correction.

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