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Grade BproductionSource date Oct 17, 2026· Last verified Oct 17, 2026

How is Singtel using AI agents in customer care?

Singtel · Telecom & Energy Utilities

Header image: Fiber-optic cables plugged into a network switch

Singtel uses a Sierra AI agent for mobile and home troubleshooting and roaming sign-ups. Sierra reports 73% of troubleshooting cases and 76% of roaming sign-up requests completed without a Customer Care officer.

Reported outcomes

troubleshooting resolved without human
73%
Source [1] · self-reported
roaming sign-ups completed without human
76%
Source [1] · self-reported

Outcomes are reported exactly as stated by the source; we have not independently audited them.

How it works

  1. AI agent walks customers through mobile and home troubleshooting.
  2. Completes roaming sign-up requests end to end.
  3. Hands off to Customer Care officers when needed.

Risks & compliance

  • Wrong or hallucinated answers to customers; needs guardrails and handoff
  • Vendor-published results; not independently audited
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Tools mentioned & how to build it

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Tools mentioned

  • Sierra (Sierra)
    Conversational AI agents for customer service, chat and voice.

Build a version yourself

  • n8n
    Open-source workflow automation with AI agent nodes; self-host or cloud.
  • HubSpot (Breeze agents)
    SMB-friendly CRM with Breeze AI agents for prospecting and support.
  • Relevance AI
    Build an 'AI workforce' of agents, e.g. BDR agents that research and book meetings.

All tools by category →

Sources

[1]Sierra· vendor customer story· Undated (accessed Oct 17, 2026)
“73% of mobile and home troubleshooting cases were resolved without requiring a Customer Care officer.”
Singtel and Sierra

Grade rationale: Named organization with a quantified outcome from the vendor or the organization itself (self-reported). Automated check on Oct 17, 2026: 1/1 quotes and 2/2 outcome claims matched the source. Compiled by the Agent Casefile research desk (AI-assisted; see methodology). Spot an error? Request a correction.

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