# How is Redfin using an AI agent for home search?

> Redfin built a conversational home-search agent with Sierra. Sierra reports that users of conversational search view nearly twice as many listings and are 47% more likely to request a tour.

- **Evidence grade:** B — Named organization with a quantified outcome, from the vendor or the organization's own announcement.
- **Organization:** Redfin (online real estate brokerage)
- **Industry:** Software, Internet & Media — Real estate marketplace
- **Roles:** Sales Development (SDR)
- **Tools:** Sierra conversational search agent (Sierra)
- **Status:** production · **Agent pattern:** copilot · **Autonomy:** 1/4
- **Last verified:** 2026-10-17

## Reported outcomes
- tour requests: 47% more likely to request a tour [1] (self-reported)

## How it works
1. Agent searches listings using natural-language criteria.
2. Pushes back on unrealistic criteria and suggests alternatives.

## Risks & compliance
- Wrong or hallucinated answers to customers; needs guardrails and handoff
- Vendor-published results; not independently audited

## Sources
1. Sierra, "Redfin and Sierra" (undated; accessed 2026-10-17) <https://sierra.ai/customers/redfin>
   > "conversational search users view nearly twice as many listings, and are 47% more likely to request a tour."

Canonical: https://agentcasefile.com/cases/redfin-sierra-conversational-home-search/ · License: CC BY 4.0 (summary) · Source: Agent Casefile