# Is KARL STORZ using AI agents in medical device sales?

> KARL STORZ, the German endoscopy maker, is rolling out Salesforce Agentforce Sales and CPQ globally and presented its experience with AI agents for its sales and service teams at MedtecLIVE 2026. No quantified outcomes were published in the session listing.

- **Evidence grade:** C — Named organization, no specific outcome (deployment announced only, or only vague qualitative claims).
- **Organization:** KARL STORZ (medical device manufacturer)
- **Industry:** Medical Devices & Diagnostics (MedTech) — Surgical endoscopy & imaging
- **Roles:** Field Sales Reps, Sales Ops & Quoting, Customer Support
- **Tools:** Agentforce Sales (Salesforce); Salesforce CPQ (Salesforce)
- **Status:** production · **Agent pattern:** workflow-agent · **Autonomy:** 1/4
- **Last verified:** 2026-10-17

## Reported outcomes
- None quantified in sources.

## How it works
1. Global rollout of Agentforce Sales and CPQ (configure-price-quote).
2. AI agents aim to increase sales efficiency and relieve sales staff of routine work.
3. Next phase per the session: customer service and the customer portal.

## Risks & compliance
- Pricing/quote accuracy for regulated products
- Local-market requirements vs. global standards (named in the source)

## MedTech angle
One of the first named European MedTech companies to publicly describe agentic AI for its sales force; session held in German at MedtecLIVE Nuremberg, 6 May 2026.

## Notes
- Source is a conference session description co-presented with Salesforce; treat claims as self-described.

## Sources
1. MedtecLIVE, "How KARL STORZ Empowers its Sales and Service Teams with AI Agents" (2026-05-06) <https://www.medteclive.com/en/e/how-karl-storz-empowers-its-sales-and-service-teams-with-ai-agents.79721>
   > "Transforms its digital landscape through the global rollout of Agentforce Sales and CPQ,"

Canonical: https://agentcasefile.com/cases/karl-storz-agentforce-sales-cpq/ · License: CC BY 4.0 (summary) · Source: Agent Casefile